Three core academic fields

All members are placed into three groups with different disciplines (unchanged for at least 1 year) based on interests/ preference, etc. and work together with their assigned group members both before and after the seminar conducted on Fridays.

✓Business Model

<2017>

Group leader: Shohei & Manami

Textbook:

・Gregory G. Dess, G.T. Lumpkin, Alan B. Eisner, Gerry McNamara, Bongjin Kim(2012). Strategic Management Text & Cases

<2016>

Group leader: Mayu

Textbook:

・Allan Afuah (2014).  Business Model Innovation

✓Marketing +PR

<2017>

Group leader: Taiki

Textbook:

・Kenneth E.Clow, Donald Baack(2016). Integrated Advertising, Promotion, and Marketing Communications

<2016>

Group leader: Sachiko

Textbook:

・David Meerman Scot (2015). The New Rules of Marketing & PR

・Michael J. Baker(2007). Marketing Strategy & Management

・Larry D.Kelly, Donald W.Jugenheimer and Kim Bartel Sheehan(2012). Advertising Media Planning ―A Brand Management Approach

✓Cultures and Communication

<2017>

Group leader: Hitomi

Textbook:

・Jonathan Passmore, et al. (2013). Diversity in Coaching Working with Gender, Culture, Race and Age

<2016>

Group leader: Rio / Group sub-leader: Kei

Textbook:

・Geert Hofsted, Gert Jan Hofsted, Michael Minkov (2010). Cultures and Organizations

・Nancy J.Adler(1997). International Dimensions of Organizational Behavior

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