2016S Day 8

Session 1

1. Presentation from two groups (M&P and C&C, 30 minutes ×2) with a 15 minute discussion

Session 2

2. Case study (Discussion)

✓P&G Japan : The SK Ⅱ Globalization Project

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2016S Day 6

Session 1

1. Presentation from two groups (B&M and C&C, 30 minutes ×2) with a 15 minute discussion

Session 2

2. Case study (Discussion)

✓United Cereal: Lora Brill’s Eurobrand Challenge

Session 3

3.Others

✓Information on the Summer Training Camp (transportation)

✓Invitation to TED

2016S Day 5

Session 1

1. Presentation from two groups (C&C and M&P, 30 minutes ×2) with a 15 minute discussion

Session 2

2. Case study (Discussion)

✓The Global Branding of Stella Artois

3. Introduction of Management Theories

✓Fayol’s 14 principles of management

Session 3

4.Others

✓Information on the Summer Training Camp (9/8-9/9)